Everybody Brands

12 Principles for Purpose-Driven Brands and Culture

Episode Summary

The 12 principles of the Clarity Credo are essential values to help you align purpose, communications, relationships, and leadership. The Clarity Principles are for people focused on growing their company with a culture that attracts and retains customers and talent. In this episode, we talk about the four dimensions of communications and culture and explore how the 12 principles help you nurture a brand and culture that inspires people.

Episode Notes

Does your brand inspire and engage people? Why not? If your vision and values aren’t clear and communicated at every touch point, people forget why your brand matters.

The Clarity Principles are for people focused on growing their company with a culture that attracts and retains customers and talent. The 12 principles of the Clarity Credo are essential values to help you align purpose, communications, relationships, and leadership.

In this episode, we talk about the four dimensions of communications and culture and explore how the 12 principles help you nurture a brand and culture that inspires people.

“Upholding our brand truths is everybody’s responsibility. If we’re
not aware of what our brand represents and if we don’t communicate it
clearly, people will fill in the gaps with what they believe—whether
it’s true or not.”

To download the free Clarity Credo poster mentioned in this episode, subscribe at Aespire.com.
Read the original transcript of this episode at blog. Aespire.com