Everybody Brands with Brian Sooy

Raise Your Voice: The Cause Quadrant

Episode Summary

You need to position your organization as the voice of the cause, within a crowded and noisy marketplace. The path to clarity begins with awareness of where your cause is positioned in the mind of your audience, and what motivates them to support it.

Episode Notes

You need to position your organization as the voice of the cause, within a crowded and noisy marketplace. The path to clarity begins with awareness of where your cause is positioned in the mind of your audience, and what motivates them to support it.