Everybody Brands with Brian Sooy

The Difference Between Purpose, Mission, and Vision

Episode Summary

In this companion episode to one of the internet's most popular articles on brands and purpose, Brian Sooy unpacks the difference between purpose and mission, the difference between mission and vision, and why impact is ultimately what matters.

Episode Notes

Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how each component relates to one another. Some organizations tend to substitute their mission and vision for their purpose. If you want your audience to connect with your mission, you need to communicate with clarity about why, what, and how you are creating value and impact.

In this companion podcast the popular article, The Difference Between Purpose, Mission, and Vision, Brian Sooy unpacks the difference between purpose and mission, the difference between mission, and vision, and why impact is ultimately what matters.

A good mission statement and vision statement are best suited for internal organizational guidance. Purpose keeps you focused on why you exist, vision aligns you with your goal, and mission empowers how you will accomplish it. Done well, it will inspire and motivate you every day, and just might inspire your audience.